Adidas
Site UX & Design 2009
180/Riot, Amsterdam, The Netherlands

Interactive lead art director for redesign of Adidas Womens Spring 2009 website. Initially, the first thing the user would land on was a mix and match Flash tool. This implementation caused the architectural organization of the site to be quite messy.  I resolved this working backwards and creating the wireframes for a user’s journey. Then designing a landing page with categories with a side navigation menu, followed by a product gallery grid, product detail pages, rollover states and other behaviors.