Airbnb Not Yet Trending
Editorial Video Series
Airbnb, San Francisco, CA
ECD: Tony Högqvist
CD: Christina de la Cruz
CREATIVE LEADS:
Christian Rongavilla
Josephine Wai Lin
DESIGN DIRECTOR:
DEREK CHAN
DESIGN FELLOW:
Shawn Terasaki
Editorial Video Series
Airbnb, San Francisco, CA
ECD: Tony Högqvist
CD: Christina de la Cruz
CREATIVE LEADS:
Christian Rongavilla
Josephine Wai Lin
DESIGN DIRECTOR:
DEREK CHAN
DESIGN FELLOW:
Shawn Terasaki
Not Yet Trending is an editorial series exploring destinations off the beaten path. Under the Live There line, we were trying to bring tourism to smaller local economies.
My main responsibilities were to help the creative team scale this as a video franchise. In turn creating a resource for Airbnb guests to discover where to go next, driving the demand to book trips and experiences.
After experimenting with the first 3 videos to create creative and branding benchmarks, we proposed creating smaller international teams who could go out and replicate the series at regional levels. This involved a creative lead, journalist, producer, DP/Director, and local fixer.
My main responsibilities were to help the creative team scale this as a video franchise. In turn creating a resource for Airbnb guests to discover where to go next, driving the demand to book trips and experiences.
After experimenting with the first 3 videos to create creative and branding benchmarks, we proposed creating smaller international teams who could go out and replicate the series at regional levels. This involved a creative lead, journalist, producer, DP/Director, and local fixer.
FIRST VIDEO: AZORES
MOTION GRAPHICS EXPLORATIONS
REGIONAL TEAM FOLLOW THROUGH
APAC regional team created works with art direction, sound design, music direction set by US Creative Leads with branding created for Not Yet Trending franchise created by US Design Director and US Design Fellow.
CHRISTINA.DELACRUZ@GMAIL.COM
WORKING VISAS IN BOTH EU & USA > HAPPY TO TRAVEL ☺
WORKING VISAS IN BOTH EU & USA > HAPPY TO TRAVEL ☺