Airbnb x Disney Pixar
Social & Experiential Campaign
Hogwash, VERB
Los Angeles 
Building on Airbnb’s Night At series, Airbnb Icons launched in Summer 2024 as a collection of signature stays hosted by leading figures in music, film, sports, and culture. The goal was to move the audience beyond the digital Airbnb platform and into immersive real-world experiences.

A key partnership with Pixar offered stays inside the Inside Out control center and Edna Mode’s home from The Incredibles. We created concepts that allowed guests to step directly into the films: they could design their own superhero suit with Edna Mode, and stay inside Riley’s mind, where each room in the control center was built to evoke a distinct emotion such as Joy or Anxiety.

Tasked with promoting these offerings in a social-first campaign we partnered with influencers and created content for every social channel.


THE INCREDIBLES : EDNA MODE’S MANSION


Announement on Instagram, TikTok & Facebook


Product Hero Shot of Edna Mode Mansion (Home)


Airbnb In product experience offering


Interior shots of home & experience rooms





Influencer partnership with TikTokker Khian KB, famous for doing Edna Mode walk and impressions



Interior shots of home & experience rooms




INSIDE OUT 2 : MISSION CONTROL HOME



Annoucement on Instagram


Exterior shots of home


Airbnb In product experience offering

 Interior shots of home & experience rooms






Instagram story engagements



CHRISTINA.DELACRUZ@GMAIL.COM
WORKING VISAS IN BOTH EU & USA > HAPPY TO TRAVEL ☺