Airbnb x Disney Pixar
Social & Experiential Campaign
Hogwash, VERB
Los Angeles 

Building on Airbnb’s Night At series, Airbnb Icons launched in Summer 2024 as a collection of signature stays hosted by leading figures in music, film, sports, and culture. The goal was to move the audience beyond the digital Airbnb platform and into immersive real-world experiences.

A key partnership with Pixar offered stays inside the Inside Out control center and Edna Mode’s home from The Incredibles. We created concepts that allowed guests to step directly into the films: they could design their own superhero suit with Edna Mode, and stay inside Riley’s mind, where each room in the control center was built to evoke a distinct emotion such as Joy or Anxiety.

Tasked with promoting these offerings in a social-first campaign we partnered with influencers and created content for every social channel.