Apple Pay Japan
Fall Launch 2017
Apple, Sunnyvale, CA

Concepted script ideas with copywriting partner for the Apple Pay Launch in Japan.  Commercial aired on Apple.com Japan, Apple Japan YouTube and Japanese television.  Presented to Apple executives and production companies for director bids.  Worked daily with the Apple Japan team to insure authenticity, culture context and relevance.  Client facing in brand partnership with JR and Suica. This video had over 5 million impressions in Japan on launch.