Meet Liam
Earth Day Event 2016
Apple, Sunnyvale, CA

Worked with ACD copywriter on a video announcing Liam, Apple’s recycling robot and their new commitment to thinking about what happens to all their products at the end of their life.  Created multiple rounds of visual exploration for alternate endings.  Video was tweeted and presented by Lisa Jackson on Earth Day.

Collaborated with ECD, CD and the Siri team in creating a fictional love affair between Liam and Siri to entice people to learn about Apple’s new recycling robot.  We developed a number of responses for Siri when asked about Liam.  

iMessage 
Earth Day Event and
Retail Store Display 2016
Apple, Sunnyvale, CA

Worked with ACD copywriting partner to create an iMessage social video celebrating Apple’s commitment to converting all their servers to sustainable energy for Earth Day.  The video was tweeted by CEO Tim Cook and promoted on YouTube.  Collaborated with Brand New School to animate a story competely through the iMessage UI.  Was also responsible for frame by frame direction of the massive emoji “flurry” for each geo.

Retail walls were created for Los Angeles, New York, London, Dubai and Shanghai displayed at Apple Stores.  Partnered with ACD copywriter and editor in creating narrative vignettes told through iMessage UI in each city.