LEGO 2025 Fall Campaign
LEGO & Chaos X Magic
*Full credits below work
LEGO & Chaos X Magic
*Full credits below work
For Fall 2025, LEGO launched a global campaign with Tom Holland—our newest Playmaker-in-chief—to celebrate the joy of creative play. In a fast-moving 2-minute film, Tom jumps between roles (football legend, TED-style speaker, over-the-top villain… you name it) to show one simple truth: choosing to play changes everything. The campaign came to life across TV, social, OOH, a special Snap activation, and playful 3D moments in New York, London, Shanghai, and Hamburg—all connected by an invitation the world can always use: Never Stop Playing
FILM
SOCIAL TIKTOK, INSTAGRAM
OOH & PRINT
INTERNAL FALL LAUNCH STICKERS
SNAP GAMES
CREDITS
Our LEGO Agency
SVP and Head of Our LEGO Agency: Nicole Taylor
VP Global Creative: Carlo Cavallone
Global Creative Director: Genevieve Hoey
Creative: Nino Gupana
Creative: Justin Joshua
Design Lead: Anas Sarraj
Design Lead: Megan Blair
Senior Business Director: Dan Worrell
Senior Business Partner: Signe Orup Krogh Director
Masterbrand Strategy: Rebecca Price
Senior Manager, Comms Strategy: Lee Ramsay
Global Head of Production: Paulina Embart
Agency Senior Producer: Elaine Lee
Producer: Melanie Nogueira
Influencer Studio: Gemma Albin
LEGO Builds: Brick Based Marketing Solutions
BTS Edit: OLA Film Studio
SVP and Head of Our LEGO Agency: Nicole Taylor
VP Global Creative: Carlo Cavallone
Global Creative Director: Genevieve Hoey
Creative: Nino Gupana
Creative: Justin Joshua
Design Lead: Anas Sarraj
Design Lead: Megan Blair
Senior Business Director: Dan Worrell
Senior Business Partner: Signe Orup Krogh Director
Masterbrand Strategy: Rebecca Price
Senior Manager, Comms Strategy: Lee Ramsay
Global Head of Production: Paulina Embart
Agency Senior Producer: Elaine Lee
Producer: Melanie Nogueira
Influencer Studio: Gemma Albin
LEGO Builds: Brick Based Marketing Solutions
BTS Edit: OLA Film Studio
External Partners
Creative Agency: Chaos x Magic
Creative Director: Nils-Petter Lövgren
Creative Director: Zack McDonald
Creative & Designer: Christina de la Cruz
Designer: Henrik Walse
Business Operations: Yen Ho
Music Publishing: David Albert
Editor: Herman Forsman
Production Company: Biscuit Filmworks Filmworks,
UK Director: @Los Pérez
Producer: Javier Alejandro
Founding Partner: Shawn Lacy
Managing Director: Rupert Reynolds-MacLean
Executive Producer: Katie Keith
Creative Director: Nils-Petter Lövgren
Creative Director: Zack McDonald
Creative & Designer: Christina de la Cruz
Designer: Henrik Walse
Business Operations: Yen Ho
Music Publishing: David Albert
Editor: Herman Forsman
Production Company: Biscuit Filmworks Filmworks,
UK Director: @Los Pérez
Producer: Javier Alejandro
Founding Partner: Shawn Lacy
Managing Director: Rupert Reynolds-MacLean
Executive Producer: Katie Keith
CHRISTINA.DELACRUZ@GMAIL.COM
WORKING VISAS IN BOTH EU & USA > HAPPY TO TRAVEL ☺
WORKING VISAS IN BOTH EU & USA > HAPPY TO TRAVEL ☺