RiRi x M∙A∙C 
Collection Launch 2013
MAC Cosmetics, NYC, NY

Responsible for management of digital creative team's work cross-functionally with all M∙A∙C's departments. Primary project was a limited edition lipstick launch in collaboration with Rihanna. Rihanna's Barclays Center concerts coincided with the launch. Giving us the opportunity to utilize all departments creating a full brand experience for the event.