Pepsi Dig In
Social
Walton Isaacson LA

Pepsi Dig In is Pepsi’s initiative that gives Black-owned Restaurants resources to build and grow, by providing support to overcome foundational challenges, resources for digital optimization and programs that elevate visibility of Black-owned restaurants.

I creatively led Pepsi Dig In’s social campaign across Instagram, Twitter and Facebook from Q1-Q3 of 2023. This involved implementing Pepsi’s new brand visual ID, strategizing, creating & producing the Q1-Q3 content calendar, creation & distribution of influencer tool kits and influencer marketing, partnerships and events. 

https://www.instagram.com/pepsidigin/?hl=en