https://christinadelacruz.com zurcaled Wed, 03 Dec 2025 14:41:08 +0000 https://christinadelacruz.com en https://christinadelacruz.com/Main Sun, 10 Dec 2017 04:33:55 +0000 zurcaled https://christinadelacruz.com/Main &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Christina de la Cruz Creative Director &amp; Art Director ︎&nbsp;︎ About Me&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I have lived in 13 cities and 5 countries, worked on non-profit content with a director for 4 years, served as a blue chip gallery assistant, taught art in foster homes, taught design at schools, bartended, waited tables, worked retail and made friends with every homeless neighbor I had in Venice Beach. &nbsp;All this helped me learn what it truly means to be human and happy. For 20 years I’ve applied my lived experience in the advertising, fashion, music, technology and entertainment industries as a multi-disciplinary creative director. &nbsp;My creative process starts with emotionally resonant narratives and design aesthetics. &nbsp;I find my strengths through mentoring creatives, working closely with strategists, producers and C-level execs, to create work that is beautiful and effective. https://christinadelacruz.com/Airbnb-x-Disney-Pixar-Family-Trips Thu, 09 Jun 2022 16:02:04 +0000 zurcaled https://christinadelacruz.com/Airbnb-x-Disney-Pixar-Family-Trips &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Airbnb Family Trips: Mexico This was a brand partnership with Disney &amp; Pixar for the launch of their film Coco.&nbsp; Collaborating with Psyop and The Lift, we created a campaign&nbsp; to promote Family travel in Mexico.&nbsp; Internally we worked with Airbnb’s Homes and Trips teams to tailor Coco-inspired family friendly rentals and bookable experiences in Mexico City.&nbsp; These were highlighted on our platform and email newsletters.&nbsp; Animated gifs were created from the transitions between live action and animation and posted to Instagram, Facebook and Twitter.&nbsp; The commercial aired in Mexico and the USA on TV as well and select theaters.&nbsp; AIRBNB x COCO HOMES <img width="1280" height="562" width_o="1280" height_o="562" data-src="https://freight.cargo.site/t/original/i/54443c83362d8491d3744dc5df766b262d9b8b01d89a8c9d0b04129c9a9a4a67/CocoHomesPlaylistBlk.png" data-mid="146564179" border="0" src="https://freight.cargo.site/w/1000/i/54443c83362d8491d3744dc5df766b262d9b8b01d89a8c9d0b04129c9a9a4a67/CocoHomesPlaylistBlk.png" /> GIFS FOR SOCIAL POSTS <img width="250" height="141" width_o="250" height_o="141" data-src="https://freight.cargo.site/t/original/i/9ffd4238e35b0402d7dac2f9e815da039e51bd497e8617394e526c96bb3db1c8/SMALL_Airbnb_Coco_60_CONFORM_ENGLISH_v5_option5-RSZ_Result.gif" data-mid="146564191" border="0" data-scale="110" src="https://freight.cargo.site/w/250/i/9ffd4238e35b0402d7dac2f9e815da039e51bd497e8617394e526c96bb3db1c8/SMALL_Airbnb_Coco_60_CONFORM_ENGLISH_v5_option5-RSZ_Result.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="250" height="141" width_o="250" height_o="141" data-src="https://freight.cargo.site/t/original/i/9b4eb9e9600f4bc43b8445af4762a087741631875ee58c008269a821184242ab/SMALL_Airbnb_Coco_60_CONFORM_ENGLISH_v5_option1-RSZ_Result.gif" data-mid="146564206" border="0" data-scale="120" src="https://freight.cargo.site/w/250/i/9b4eb9e9600f4bc43b8445af4762a087741631875ee58c008269a821184242ab/SMALL_Airbnb_Coco_60_CONFORM_ENGLISH_v5_option1-RSZ_Result.gif" /> &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="250" height="141" width_o="250" height_o="141" data-src="https://freight.cargo.site/t/original/i/778d9f348e5865af4efac241e42b311d1820cb5a306ae7df08266d17f67882ff/SMALL_Airbnb_Coco_60_CONFORM_ENGLISH_v5_option6-RSZ_Result.gif" data-mid="146564211" border="0" data-scale="120" src="https://freight.cargo.site/w/250/i/778d9f348e5865af4efac241e42b311d1820cb5a306ae7df08266d17f67882ff/SMALL_Airbnb_Coco_60_CONFORM_ENGLISH_v5_option6-RSZ_Result.gif" /> https://christinadelacruz.com/LEGO-Fall-2025 Tue, 25 Nov 2025 13:05:44 +0000 zurcaled https://christinadelacruz.com/LEGO-Fall-2025 LEGO 2025 Fall Campaign LEGO &amp; Chaos X Magic *Full credits below work&nbsp;&nbsp; For Fall 2025, LEGO launched a global campaign with Tom Holland—our newest Playmaker-in-chief—to celebrate the joy of creative play. In a fast-moving 2-minute film, Tom jumps between roles (football legend, TED-style speaker, over-the-top villain… you name it) to show one simple truth: choosing to play changes everything. The campaign came to life across TV, social, OOH, a special Snap activation, and playful 3D moments in New York, London, Shanghai, and Hamburg—all connected by an invitation the world can always use: Never Stop Playing FILM SOCIAL TIKTOK, INSTAGRAM OOH &amp; PRINT <img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/942d5c5e35817f1c9a0135de08b1eed6bf7288b548b2dbb039a1aa41e18ac58f/LEGO-F2025-Anamorphic-Picadilly-12.5fps.gif" data-mid="241298826" border="0" src="https://freight.cargo.site/w/720/i/942d5c5e35817f1c9a0135de08b1eed6bf7288b548b2dbb039a1aa41e18ac58f/LEGO-F2025-Anamorphic-Picadilly-12.5fps.gif" /> <img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/411cae49575429974ecf9d54c5ea68b97e4ef278871aa059a27c43e104e86793/LEGO-F2025-Times-Square-Talent.gif" data-mid="241378157" border="0" data-scale="100" src="https://freight.cargo.site/w/720/i/411cae49575429974ecf9d54c5ea68b97e4ef278871aa059a27c43e104e86793/LEGO-F2025-Times-Square-Talent.gif" /> INTERNAL FALL LAUNCH STICKERS <img width="1808" height="842" width_o="1808" height_o="842" data-src="https://freight.cargo.site/t/original/i/f590b082bfb09cdf4db4adff2bd6961a7adbd4c153563f1afcfe274c89510c29/LEGO-Fall-Launch-Campus-Stickers.png" data-mid="241377236" border="0" src="https://freight.cargo.site/w/1000/i/f590b082bfb09cdf4db4adff2bd6961a7adbd4c153563f1afcfe274c89510c29/LEGO-Fall-Launch-Campus-Stickers.png" /> SNAP GAMES CREDITS Our LEGO Agency SVP and Head of Our LEGO Agency: Nicole Taylor VP Global Creative: Carlo Cavallone Global Creative Director: Genevieve Hoey Creative: Nino Gupana Creative: Justin Joshua Design Lead: Anas Sarraj Design Lead: Megan Blair Senior Business Director: Dan Worrell Senior Business Partner: Signe Orup Krogh Director Masterbrand Strategy: Rebecca Price Senior Manager, Comms Strategy: Lee Ramsay Global Head of Production: Paulina Embart Agency Senior Producer: Elaine Lee Producer: Melanie Nogueira Influencer Studio: Gemma Albin LEGO Builds: Brick Based Marketing Solutions BTS Edit: OLA Film Studio External Partners Creative Agency: Chaos x Magic Creative Director: Nils-Petter Lövgren Creative Director: Zack McDonald Creative &amp; Designer: Christina de la Cruz Designer: Henrik Walse Business Operations: Yen Ho Music Publishing: David Albert Editor: Herman Forsman Production Company: Biscuit Filmworks Filmworks, UK Director: @Los Pérez Producer: Javier Alejandro Founding Partner: Shawn Lacy Managing Director: Rupert Reynolds-MacLean Executive Producer: Katie Keith https://christinadelacruz.com/Airbnb-x-Disney-Pixar-Icons Tue, 23 Jul 2024 12:23:22 +0000 zurcaled https://christinadelacruz.com/Airbnb-x-Disney-Pixar-Icons Airbnb x Disney Pixar Social &amp; Experiential CampaignHogwash, VERBLos Angeles&nbsp; Building on Airbnb’s Night At series, Airbnb Icons launched in Summer 2024 as a collection of signature stays hosted by leading figures in music, film, sports, and culture. The goal was to move the audience beyond the digital Airbnb platform and into immersive real-world experiences. A key partnership with Pixar offered stays inside the Inside Out control center and Edna Mode’s home from The Incredibles. We created concepts that allowed guests to step directly into the films: they could design their own superhero suit with Edna Mode, and stay inside Riley’s mind, where each room in the control center was built to evoke a distinct emotion such as Joy or Anxiety. Tasked with promoting these offerings in a social-first campaign we partnered with influencers and created content for every social channel. THE INCREDIBLES : EDNA MODE’S MANSION Announement on Instagram, TikTok &amp; Facebook Product Hero Shot of Edna Mode Mansion (Home)<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e259f1f52692641605e1425a3926eed816d3ed1d587ff263d3d5930ef2d47b7/EdnaModeMansion_EXT.png" data-mid="216405100" border="0" src="https://freight.cargo.site/w/1000/i/4e259f1f52692641605e1425a3926eed816d3ed1d587ff263d3d5930ef2d47b7/EdnaModeMansion_EXT.png" />Airbnb In product experience offering <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a8f0a1610001fbe37dfe546ffd940673c7dee7c79014ee6ac39089b13434630/Incredibles_Mobile-Desktop-SC.base.jpg" data-mid="241299255" border="0" src="https://freight.cargo.site/w/1000/i/6a8f0a1610001fbe37dfe546ffd940673c7dee7c79014ee6ac39089b13434630/Incredibles_Mobile-Desktop-SC.base.jpg" /> Interior shots of home &amp; experience rooms <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b0fed0a3cc293e54a764947e5d52caa6aeb9c1d688f865071f0bd97a584aec4/EdnaModeMansion_Lab_1.png" data-mid="216405877" border="0" src="https://freight.cargo.site/w/1000/i/3b0fed0a3cc293e54a764947e5d52caa6aeb9c1d688f865071f0bd97a584aec4/EdnaModeMansion_Lab_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fed94540f272cebcc24f63f48c0ec21f3d1c77a1c07c18bb8cfe9a09df05338/Incredibles-Suit-Studio.png" data-mid="241299808" border="0" src="https://freight.cargo.site/w/1000/i/3fed94540f272cebcc24f63f48c0ec21f3d1c77a1c07c18bb8cfe9a09df05338/Incredibles-Suit-Studio.png" /> Influencer partnership with TikTokker Khian KB, famous for doing Edna Mode walk and impressions Interior shots of home &amp; experience rooms <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ba7242705a5720b9296ecd896af7f2b5b28a58e4341c1f99af6ef694b98ac6e/Incredibles-Living-Room.png" data-mid="241299773" border="0" src="https://freight.cargo.site/w/1000/i/1ba7242705a5720b9296ecd896af7f2b5b28a58e4341c1f99af6ef694b98ac6e/Incredibles-Living-Room.png" /> INSIDE OUT 2 : MISSION CONTROL HOMEAnnoucement on Instagram <img width="1458" height="1074" width_o="1458" height_o="1074" data-src="https://freight.cargo.site/t/original/i/3b9df2bd6def64dbeb1c5a3ae196a58e7678a0090d8b947e48ac97dc4a0a6c0a/Screenshot-2025-12-03-at-17.19.43.png" data-mid="241381962" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/3b9df2bd6def64dbeb1c5a3ae196a58e7678a0090d8b947e48ac97dc4a0a6c0a/Screenshot-2025-12-03-at-17.19.43.png" /> Exterior shots of home <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/129baf0a056b455d7ac6e808b7d763541a555da6ba7252f3d521ff8e6fdd2af3/InsideOut_Ext.png" data-mid="216678527" border="0" src="https://freight.cargo.site/w/1000/i/129baf0a056b455d7ac6e808b7d763541a555da6ba7252f3d521ff8e6fdd2af3/InsideOut_Ext.png" />Airbnb In product experience offering <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d4efb4748eccd86ac1f2da889d744d320e23e9813db63e30dd5bbdcbea4c6fd4/InsideOut_Mobile-Desktop-SC.base.jpg" data-mid="241299930" border="0" src="https://freight.cargo.site/w/1000/i/d4efb4748eccd86ac1f2da889d744d320e23e9813db63e30dd5bbdcbea4c6fd4/InsideOut_Mobile-Desktop-SC.base.jpg" />&nbsp;Interior shots of home &amp; experience rooms <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a522e658371d0b44a242213a587d16ea047950b6b9b37d89fa8b9e8320910ca/InsideOut_JoyBedroom.png" data-mid="216678529" border="0" src="https://freight.cargo.site/w/1000/i/7a522e658371d0b44a242213a587d16ea047950b6b9b37d89fa8b9e8320910ca/InsideOut_JoyBedroom.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a8e5290afef9ca2f366da740aa2e871594c87f5ca82f1254f696822d3d578c5/InsideOut-2_Anxiety-Room.png" data-mid="241381697" border="0" src="https://freight.cargo.site/w/1000/i/5a8e5290afef9ca2f366da740aa2e871594c87f5ca82f1254f696822d3d578c5/InsideOut-2_Anxiety-Room.png" /> Instagram story engagements<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb46056cfe6364f90bfc5ea7e7ce3aed1e2f9ab27877aac64f3c498a34edbc33/Airbnb_Disney_Pixar_InsideOut_IGS.png" data-mid="217529483" border="0" src="https://freight.cargo.site/w/1000/i/bb46056cfe6364f90bfc5ea7e7ce3aed1e2f9ab27877aac64f3c498a34edbc33/Airbnb_Disney_Pixar_InsideOut_IGS.png" /> https://christinadelacruz.com/Apple-Sustainability Tue, 20 Aug 2024 14:36:45 +0000 zurcaled https://christinadelacruz.com/Apple-Sustainability Meet LiamEarth Day Event 2016Apple, Sunnyvale, CA Worked with ACD copywriter on a video announcing Liam, Apple’s recycling robot and their new commitment to thinking about what happens to all their products at the end of their life.&nbsp; Created multiple rounds of visual exploration for alternate endings.&nbsp; Video was tweeted and presented by Lisa Jackson on Earth Day. Collaborated with ECD, CD and the Siri team in creating a fictional love affair between Liam and Siri to entice people to learn about Apple’s new recycling robot.&nbsp; We developed a number of responses for Siri when asked about Liam. &nbsp; LIAM: AN INNOVATION STORY WWDC EVENT ANNOUNCEMENT: LISA JACKSON<img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/67f13a139f46b41ef64ff17947c557e2800561533e758a449ae695f7a5729483/Screen-Shot-2016-03-21-at-10.15.54-AM.png" data-mid="216678077" border="0" src="https://freight.cargo.site/w/1000/i/67f13a139f46b41ef64ff17947c557e2800561533e758a449ae695f7a5729483/Screen-Shot-2016-03-21-at-10.15.54-AM.png" /> SIRI &amp; LIAM ASK SIRI ABOUT LIAM <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/286130e1bd6e5485cb753ed08ab84508a7baba9ed7074b8b2b0f7f43dc7d3991/LiamSiri_prompts_.png" data-mid="216679841" border="0" src="https://freight.cargo.site/w/1000/i/286130e1bd6e5485cb753ed08ab84508a7baba9ed7074b8b2b0f7f43dc7d3991/LiamSiri_prompts_.png" /> iMessage&nbsp; Earth Day Event and Retail Store Display 2016Apple, Sunnyvale, CA Worked with ACD copywriting partner to create an iMessage social video celebrating Apple’s commitment to converting all their servers to sustainable energy for Earth Day.&nbsp; The video was tweeted by CEO Tim Cook and promoted on YouTube.&nbsp; Collaborated with Brand New School to animate a story competely through the iMessage UI.&nbsp; Was also responsible for frame by frame direction of the massive emoji “flurry” for each geo. Retail walls were created for Los Angeles, New York, London, Dubai and Shanghai displayed at Apple Stores.&nbsp; Partnered with ACD copywriter and editor in creating narrative vignettes told through iMessage UI in each city. TWEET: TIM COOK <img width="1194" height="836" width_o="1194" height_o="836" data-src="https://freight.cargo.site/t/original/i/47520637e6195fd4b97bd49f7c931a450349a411bd203893bf90cce6e43de174/Tim-Cook-Earth-Day-2017-Tweet.png" data-mid="216678800" border="0" src="https://freight.cargo.site/w/1000/i/47520637e6195fd4b97bd49f7c931a450349a411bd203893bf90cce6e43de174/Tim-Cook-Earth-Day-2017-Tweet.png" /> iMESSAGE: RENEWABLE ENERGY iMESSAGE: RETAIL WALL <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/ded7bdcd01585279bd30d7b8607be36dbc38069d7bb817e7a4da2ac5822120e5/2017iMessageNewYearLA.gif" data-mid="216678816" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/ded7bdcd01585279bd30d7b8607be36dbc38069d7bb817e7a4da2ac5822120e5/2017iMessageNewYearLA.gif" /> https://christinadelacruz.com/Airbnb-Not-Yet-Trending Wed, 03 Dec 2025 14:41:08 +0000 zurcaled https://christinadelacruz.com/Airbnb-Not-Yet-Trending Airbnb Not Yet TrendingEditorial Video Series Airbnb, San Francisco, CA ECD: Tony Högqvist CD: Christina de la Cruz CREATIVE LEADS: Christian Rongavilla&nbsp; Josephine Wai Lin DESIGN DIRECTOR: DEREK CHAN DESIGN FELLOW: Shawn Terasaki Not Yet Trending is an editorial series exploring destinations off the beaten path. Under the Live There line, we were trying to bring tourism to smaller local economies. My main responsibilities were to help the creative team scale this as a video franchise. In turn creating a resource for Airbnb guests to discover where to go next, driving the demand to book trips and experiences.&nbsp; After experimenting with the first 3 videos to create creative and branding benchmarks, we proposed creating smaller international teams who could go out and replicate the series at regional levels. This involved a creative lead, journalist, producer, DP/Director, and local fixer. FIRST VIDEO: AZORES REGIONAL TEAM FOLLOW THROUGH APAC regional team created works with art direction, sound design, music direction set by US Creative Leads&nbsp; with branding created for Not Yet Trending franchise created by US Design Director and US Design Fellow. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/49cae7566a82014ec49ea7f7d2b7853cfe7ce4f358fedf2b358f322b8a1e3334/KANAZAWA.jpg" data-mid="241378366" border="0" src="https://freight.cargo.site/w/960/i/49cae7566a82014ec49ea7f7d2b7853cfe7ce4f358fedf2b358f322b8a1e3334/KANAZAWA.jpg" /> https://christinadelacruz.com/Apple-Pay-Japan Tue, 02 Dec 2025 02:03:57 +0000 zurcaled https://christinadelacruz.com/Apple-Pay-Japan Apple Pay Japan Fall Launch 2017 Apple, Sunnyvale, CA Concepted script ideas with copywriting partner for the Apple Pay Launch in Japan.&nbsp; Commercial aired on Apple.com Japan, Apple Japan YouTube and Japanese television.&nbsp; Presented to Apple executives and production companies for director bids.&nbsp; Worked daily with the Apple Japan team to insure authenticity, culture context and relevance. &nbsp;Client facing in brand partnership with JR and Suica. This video had over 5 million impressions in Japan on launch. &nbsp; WEBSITE <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/594e4f94aec84c13761331800973e3844ce7c62b612853f4b2ef3273e0da12e6/ApplePayJapan_Website_0010_1.jpg" data-mid="241298995" border="0" src="https://freight.cargo.site/w/1000/i/594e4f94aec84c13761331800973e3844ce7c62b612853f4b2ef3273e0da12e6/ApplePayJapan_Website_0010_1.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/8b2a57b0d5f991a110cdff952d8cdec23a5d4b3461abec043b1ec39262180d85/ApplePayJapan_Website_0008_2A.jpg" data-mid="241298997" border="0" src="https://freight.cargo.site/w/1000/i/8b2a57b0d5f991a110cdff952d8cdec23a5d4b3461abec043b1ec39262180d85/ApplePayJapan_Website_0008_2A.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/bc99f0e05ea077b61c0157f24db8d9fbd405b0cb18bcc3b694471ff2f0f5b546/ApplePayJapan_Website_0007_2B.jpg" data-mid="241298999" border="0" src="https://freight.cargo.site/w/1000/i/bc99f0e05ea077b61c0157f24db8d9fbd405b0cb18bcc3b694471ff2f0f5b546/ApplePayJapan_Website_0007_2B.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/847d9d8d5ecbf8d73f301ab637629036170a8b352e83c2ad61bb04e590e5b3a0/ApplePayJapan_Website_0006_2C.jpg" data-mid="241298998" border="0" src="https://freight.cargo.site/w/1000/i/847d9d8d5ecbf8d73f301ab637629036170a8b352e83c2ad61bb04e590e5b3a0/ApplePayJapan_Website_0006_2C.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/53231a86db1a9873d1b22654b441f5a6675797217f1e2ce3737e18048c0e0895/ApplePayJapan_Website_0002_4A.jpg" data-mid="241299000" border="0" src="https://freight.cargo.site/w/1000/i/53231a86db1a9873d1b22654b441f5a6675797217f1e2ce3737e18048c0e0895/ApplePayJapan_Website_0002_4A.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/c163927daeca22044742ec3c9f174d09af4194a909ca429aa007a12dd3c8c896/ApplePayJapan_Website_0001_4B.jpg" data-mid="241299001" border="0" src="https://freight.cargo.site/w/1000/i/c163927daeca22044742ec3c9f174d09af4194a909ca429aa007a12dd3c8c896/ApplePayJapan_Website_0001_4B.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/11095f5c1579136ff66eadfd3cd13e00381837ef57d93a344efe1f5e06e96661/ApplePayJapan_Website_0000_4C.jpg" data-mid="241299002" border="0" src="https://freight.cargo.site/w/1000/i/11095f5c1579136ff66eadfd3cd13e00381837ef57d93a344efe1f5e06e96661/ApplePayJapan_Website_0000_4C.jpg" /> <img width="1000" height="579" width_o="1000" height_o="579" data-src="https://freight.cargo.site/t/original/i/1d1e9fd28649ad786a1fa5f26985e4de8f65f714ba5e2df77679c8ebad6ac9be/ApplePayJapan_Website_0000_5.jpg" data-mid="241299003" border="0" src="https://freight.cargo.site/w/1000/i/1d1e9fd28649ad786a1fa5f26985e4de8f65f714ba5e2df77679c8ebad6ac9be/ApplePayJapan_Website_0000_5.jpg" /> https://christinadelacruz.com/Pepsi-Dig-In-Social-1 Sat, 31 Aug 2024 16:21:55 +0000 zurcaled https://christinadelacruz.com/Pepsi-Dig-In-Social-1 Pepsi Dig In SocialWalton Isaacson LAPepsi Dig In is Pepsi’s initiative that gives Black-owned Restaurants resources to build and grow, by providing support to overcome foundational challenges, resources for digital optimization and programs that elevate visibility of Black-owned restaurants. I creatively led Pepsi Dig In’s social campaign across Instagram, Twitter and Facebook from Q1-Q3 of 2023. This involved implementing Pepsi’s new brand visual ID, strategizing, creating &amp; producing the Q1-Q3 content calendar, creation &amp; distribution of influencer tool kits and influencer marketing, partnerships and events.&nbsp; https://www.instagram.com/pepsidigin/?hl=en PEPSI DIG IN &nbsp;New visual identity before and after implementation<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36462e9383ab3e598e5f1eed7c645f517945433e4701347b37287a6f5451f9a5/PepsiDigIn_BeforeNAfter.png" data-mid="217244725" border="0" src="https://freight.cargo.site/w/1000/i/36462e9383ab3e598e5f1eed7c645f517945433e4701347b37287a6f5451f9a5/PepsiDigIn_BeforeNAfter.png" />Carousel posts highlighting restauranteurs and chefs, as well as their featured dishes. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5da78db1f72c50a54eeb0ba52218c5fd3c28dfc91c3b2ebda12d542fb0e45eb0/PepsiDigIn_IGP.png" data-mid="217244723" border="0" src="https://freight.cargo.site/w/1000/i/5da78db1f72c50a54eeb0ba52218c5fd3c28dfc91c3b2ebda12d542fb0e45eb0/PepsiDigIn_IGP.png" /> PEPSI DIG IN - INFLUENCER&nbsp; TOOL KIT &amp; CONTENT<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1b9fa23809e14fd6cca6e2b7d8fd466d3bdecacd6a24251aa6ea2704a45aeda/PepsiDigIn_Influencer.png" data-mid="217244722" border="0" src="https://freight.cargo.site/w/1000/i/e1b9fa23809e14fd6cca6e2b7d8fd466d3bdecacd6a24251aa6ea2704a45aeda/PepsiDigIn_Influencer.png" /> PEPSI DIG IN -EVENT&nbsp; https://christinadelacruz.com/Samsung-Members-App Fri, 16 Oct 2020 15:49:08 +0000 zurcaled https://christinadelacruz.com/Samsung-Members-App Samsung&nbsp;Members App Launch 2020Remote Production&nbsp; Worked with ECD copywriter in collaboration with BUCK on a video announcing&nbsp; the Samsung Members App.&nbsp; &nbsp;Assets created from this for social posts and retail store displays globally. SAMSUNG: MEMBERS APP https://christinadelacruz.com/Apple-iPad-Pro Sun, 10 Dec 2017 04:34:00 +0000 zurcaled https://christinadelacruz.com/Apple-iPad-Pro iPad Pro&nbsp; Spring Keynote 2017 Apple, Sunnyvale, CA Concepted script ideas with ACD team for iPad Pro Launch film airing on Apple.com and Apple Launch event.&nbsp; Below are initial moodboards and one example of a storyboard I created to present visual direction and concept to Apple’s internal creative directors and executives.&nbsp; In the storyboards, I designed each frame explore possible looks and feels for visual narrative. COMPOSITED STORYBOARDS<img width="1280" height="665" width_o="1280" height_o="665" data-src="https://freight.cargo.site/t/original/i/2bd02469ecb898a1ea3999080afd656921a4cfced3aafdda326c40d1e8b62e6a/iPadProFrames_G1.jpg" data-mid="16855143" border="0" src="https://freight.cargo.site/w/1000/i/2bd02469ecb898a1ea3999080afd656921a4cfced3aafdda326c40d1e8b62e6a/iPadProFrames_G1.jpg" /><img width="1280" height="665" width_o="1280" height_o="665" data-src="https://freight.cargo.site/t/original/i/da6bb77073f71a1efb7a56caf1f9d64c89e9702dd4c03289813e8aac512ee74b/iPadProFrames_G2.jpg" data-mid="16855145" border="0" src="https://freight.cargo.site/w/1000/i/da6bb77073f71a1efb7a56caf1f9d64c89e9702dd4c03289813e8aac512ee74b/iPadProFrames_G2.jpg" /> MOODBOARDS<img width="1700" height="1100" width_o="1700" height_o="1100" data-src="https://freight.cargo.site/t/original/i/4e16a42d7054527a79014f6e7468160789f82bd46496b6053fe569372e3f0f56/MoodboardA_Page_18.jpg" data-mid="16855277" border="0" src="https://freight.cargo.site/w/1000/i/4e16a42d7054527a79014f6e7468160789f82bd46496b6053fe569372e3f0f56/MoodboardA_Page_18.jpg" /><img width="1700" height="1100" width_o="1700" height_o="1100" data-src="https://freight.cargo.site/t/original/i/f24e7666cab49c5f3e3ec811c13e1fd845c25d06b2c56c0afe9df12348a1d9b5/MoodboardA_Page_19.jpg" data-mid="16855283" border="0" src="https://freight.cargo.site/w/1000/i/f24e7666cab49c5f3e3ec811c13e1fd845c25d06b2c56c0afe9df12348a1d9b5/MoodboardA_Page_19.jpg" />